Ege Hazır Giyim ve Konfeksiyon İhracatçıları Birliği (EHKİB) will stage a Turkish national pavilion at two Première Vision fairs in January 2027 — Manufacturing New York on 19-20 January and PV Paris on 26-28 January — as the country's apparel sector moves to reverse four straight years of export losses.

The Aegean Apparel and Garment Exporters' Association confirmed the dual booking, framing January 2027 as the opening of a year-long push through the US and France. The activity follows a contracted footprint at the most recent editions: 13 Turkish firms attended PV New York in July 2026, and 19 firms attended PV Paris in September 2026.

What does the national pavilion cover?

EHKİB plans a B2B matchmaking programme to run alongside PV Manufacturing New York, board member and Foreign Market Strategies Committee chair Seray Seyfeli said. The pairing targets buyers sourcing sportswear and capsule-wardrobe pieces designed to combine across seasons — categories Seyfeli expects to drive 2027 order books.

"The Turkish fashion industry has been bleeding for four years," Seyfeli said. "From 2027 onwards, we will work to turn the export needle upward. 2027 is expected to be a year where sportswear and long-lasting, combinable capsule-wardrobe garments stand out."

Seyfeli tied the show strategy to a documented shift in European and US briefs: rising demand for garments made from recycled and eco-friendly inputs.

Why does the FX-inflation gap matter for sourcing costs?

EHKİB president Çağlar Bağcı pointed to Turkey's 2027-2029 Medium-Term Stabilisation Programme, which projects a narrowing wedge between lira depreciation and domestic inflation in 2027, with the two metrics moving in near-lockstep through 2028 and 2029. If realised, the framework would relieve one of apparel manufacturing's most persistent cost pressures.

"In our labour-intensive apparel sector, the balance between cost increases, inflation, and the exchange rate is extremely important," Bağcı said, adding that a closing rate-inflation gap "will reduce the cost-currency problem, which is one of the biggest comforts for the exporter."

Can the US 12.5% surcharge be lifted?

Bağcı singled out the additional 12.5% tariff Washington has applied to Turkish apparel as the single most consequential near-term policy variable. Removal, he said, is "critically important" to sustaining positive momentum in the US channel, alongside any normalisation following a possible Iran-US deal and the resulting demand rebound in the EU.

"The end of the war could reignite demand, particularly in our main market, the European Union," Bağcı said. "For our activities towards the US, the other important market, to proceed positively, the removal of the 12.5% additional tariff imposed by the US side is of critical importance. We expect high-level initiatives and results on this."

The two January 2027 dates will set the cadence for a marketing calendar that, if the macro framework holds, EHKİB expects to convert into renewed order intake from Paris and New York buyers during the autumn 2026-to-spring 2027 sourcing window.