Swatch card No. SW-8454 · cut October 9, 2026
Brands & Retail BusinessMill spec card
Saint Laurent Confirms Vaccarello Exit; Kering Targets Daywear, Menswear Gaps
Saint Laurent confirms Anthony Vaccarello's exit after 10 years; Kering tells analysts the move targets daywear, menswear, leather goods and Asia, with no pipeline disruption expected.
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Spec notes
- Saint Laurent confirmed Anthony Vaccarello's departure after a 10-year tenure on Friday, with a successor to be announced shortly
- Saint Laurent revenues fell 6 percent to 2.64 billion euros in 2025 at comparable exchange rates; the house returned to growth in H1 2026
- Kering expects no product-pipeline disruption due to the current skew toward carry-over leather goods, per a Barclays analyst note
- Growth mandate targets women's daywear, menswear, high-end leather goods and China/Asia, with plans to double VIC sales and Asian business by 2030
- Chemena Kamali, Chloé creative director and Saint Laurent RTW design director from 2016 to 2023, is widely expected to succeed Vaccarello
Saint Laurent and creative director Anthony Vaccarello are parting ways after a 10-year tenure, the Paris house confirmed in a statement Friday morning, with a successor to be named shortly.
The announcement closes a Paris Fashion Week dominated by exit speculation and follows a spring 2027 show — an all-gold collection staged beneath three monumental chandeliers in the shadow of the Eiffel Tower — that insiders read as a swan song. Chemena Kamali, currently creative director at Chloé and women's ready-to-wear design director at Saint Laurent from 2016 to 2023, is widely expected to take the top job, though no appointment has been confirmed.
What does the change mean commercially?
Kering, which has owned the house since the days of founder-era Gucci consolidation, hosted a call with sell-side analysts Friday morning. The decision, the group told them, "was driven by the longer-term prospects for Saint Laurent, and is unrelated to any recent financial performance of the brand," according to a Barclays note.
The analyst note spelled out where the next designer's mandate lies:
- Under-represented product categories, notably women's daywear and menswear
- High-end leather goods
- Under-penetrated regions, specifically China and Asia
Crucially for sourcing and merchandising teams, Kering expects no product-pipeline disruption from the transition, given the brand's current skew toward carry-over leather goods. That carry-over weighting cushions the handover window that typically follows a creative change.
How is the brand performing?
Saint Laurent returned to growth in the first half of 2026, Kering reported in July, citing solid performances in North America and Western Europe and strong client demand as new collections gained traction. The house no longer breaks out full revenue detail — Kering only discloses Gucci separately — but at comparable exchange rates, Saint Laurent revenues slipped 6 percent in 2025 to 2.64 billion euros, against a 19 percent decline at Gucci.
Brand heat metrics held up through Vaccarello's final seasons: the Lyst Index placed Saint Laurent in its top five hottest brands for 10 consecutive quarters.
What is Kering's growth plan?
At Kering's Capital Markets Day in Florence last April, chief executive officer Luca de Meo — in the role since September 2025 — told analysts: "The next chapter is how to reawaken and reinvigorate icons, to transform them into iconic products that go beyond fashion cycle." Kering plans to build on Vaccarello's foundation, with identified potential in daywear, menswear and jewelry.
Two targets frame the timeline: Saint Laurent aims to double its sales to VICs (very important clients) by 2030 and to double its business in Asia within the same timeframe.
The leather goods question looms over the succession. Vaccarello rarely showed handbags on the runway — a wallet at most — even as the brand sold substantial volumes of Sac de Jour, Icare, Amalia and 5 à 7 models. WWD reported last February that Saint Laurent quietly recruited Johnny Coca, one of the industry's most accomplished handbag designers, previously of Louis Vuitton, Celine and Mulberry — a signal that accessories capacity was already being reinforced ahead of the creative change.
Who said what on the way out?
"I would like to express my sincere gratitude to Anthony for his contribution to Saint Laurent over the past 10 years," de Meo said in the release. "Through his creative vision and exacting standards, he has contributed to strengthening the enduring influence of one of France's greatest couture houses, as we embark on a new chapter in its history."
President and CEO Cédric Charbit thanked Vaccarello "warmly," adding: "During his tenure, Anthony took Saint Laurent on a remarkable trajectory, elevating the house to the forefront of desirability and image, while accomplishing exceptional work both creatively and through his cultural impact."
The house credited Vaccarello with having "played a key role in Saint Laurent's development, helping to strengthen its identity and influence across the worlds of fashion and culture."
What remains unresolved?
The timing is awkward for the farewell apparatus the house built around the designer. Saint Laurent orchestrated a year of magazine covers and features marking his decade in charge and was about to release a 90-minute documentary on his approach, produced by Terminal 9 Studios. Vaccarello is also due to receive the International Designer of the Year trophy at the 2026 CFDA Fashion Awards on Nov. 2 in New York, and is one of six nominees for Designer of the Year at the Fashion Awards in London on Nov. 30.
Vaccarello's legacy extends beyond the runway: he founded Saint Laurent Productions in 2023, which has already won multiple international awards for "Emilia Pérez" and "Father Mother Sister Brother," and Saint Laurent Editions, with the Babylone retail and gallery space on Paris's Left Bank. Successors to the founder's seat — Yves Saint Laurent retired from couture in 2002 and died in 2008 — have included Alber Elbaz, Tom Ford, Stefano Pilati and Hedi Slimane.
With pipeline continuity assured, a leather goods bench already strengthened and an appointment expected imminently, the open question is whether the presumed successor can convert brand heat into the daywear, menswear and Asia growth Kering has now put at the center of the house's next decade.
via WWD (Source)
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Staff writer covering industry trends and analytics at The Fabric Brief.
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