Amiri has signed a licensing agreement with Brave Kid, the childrenswear arm of Renzo Rosso's OTB Group, for the production and distribution of boys', girls' and baby collections. The deal puts a Los Angeles luxury label's smallest garments into the hands of one of Europe's most experienced kidswear manufacturers. First deliveries hit retail in November for spring 2027.

The timeline is concrete. The collection bows for spring 2027 and reaches shelves starting in November. That gives Brave Kid roughly a year to build the line, secure fabric and manage minimums across denim, sneakers and sportswear.

No financial terms were disclosed. Licensing revenue splits, guaranteed minimums and royalty rates remain unknown — a familiar silence in luxury licensing announcements, and one buyers should read as a caveat on scale rather than proof of a major volume commitment.

What does the deal cover?

The lineup signals an entry-level strategy for a brand better known for adult luxury. Pieces include:

• Lightweight denim and sneakers
• Flannel check shirts and sportswear staples
• Hooded sweatshirts and jersey T-shirts with Amiri's signature "bones" embroidery
• The Amiri Hollywood and MA crest logos across the range
• The MA quad monogram on varsity pieces
• Crystal embellishments on both boys' and girls' styles
• A first formal suit for boys: a relaxed-fit five-pocket pant and Western-style blazer

Denim and embroidery are Amiri's core competencies, so Brave Kid's factories will need to replicate specialist finishes at children's price points — a production challenge the announcement does not address. The company has not said where the line will be manufactured, what certifications the factories hold, or how childrenswear compliance (safety testing, small-parts rules) will be managed across markets. For a label with no prior kidswear experience, those gaps matter more than the logo placements.

Distribution is defined. The line will sell through select Amiri flagships, Amiri's own website, Brave Kid's website and select childrenswear retailers worldwide. Wholesale is therefore part of the plan from day one, not a later phase — a signal that OTB expects volume beyond the brand's own doors.

Who is Brave Kid and why them?

Brave Kid specializes in children's collections and already runs licenses for Dsquared2, No. 21, Max & Co., Balmain and Myar — the latter an upcycled line created by OTB founder Rosso's son Andrea. It also produces for OTB umbrella labels Diesel, MM6 Maison Margiela and Marni. That portfolio means existing factory relationships, tested size-grading systems and compliance infrastructure that Amiri lacks. Amiri gets a fast, credible route into a category; Brave Kid gets another luxury name for its roster. Neither party has stated sales targets or order volumes.

A deepening OTB relationship

The license extends a relationship that began in 2019, when OTB took a minority stake in Amiri, a label founded by designer Mike Amiri in 2014. OTB has not increased that stake since, per the announcement, and no further investment accompanied this deal.

The timing tracks Amiri's European buildout. The brand opened its first European store in Milan last November, after establishing European offices in the city earlier in 2025. Italy is clearly the operational anchor — and Brave Kid gives Amiri Italian production management at arm's length from its own P&L.

The company frames this as dressing "the whole family." That claim rests on one category launch with no disclosed volumes, no manufacturing footprint and no stated commitments beyond spring 2027. Whether the license extends beyond a single season will be the real test of the strategy; for now, everything after November's delivery is intention, not order book.