WTRLSS enters commercial production with Triarchy denim debut

Denim brand Triarchy has launched the first commercial collection made with WTRLSS digital dyeing technology, marking the Los Angeles developer's move from pilot stage to sellable product.

The Autumn/Winter 2026 collection runs to five pieces in three colourways. Triarchy produced the entire range from a single roll of undyed organic cotton fabric — a production logic that directly challenges conventional denim's reliance on separate fabric runs per wash.

What are the claimed savings?

WTRLSS claims its process cuts water consumption by up to 99.9% versus conventional denim dyeing and finishing. It puts energy use and emissions reductions at up to 97%. The company's headline comparison: roughly 75 litres of water typically needed to dye and finish one pair of jeans falls to 20ml.

These figures are developer estimates, not independently verified results. Sourcing teams evaluating the technology should treat them as marketing claims until third-party measurement or brand-audited data emerges.

How does the process work?

Conventional denim manufacturing relies on repeated dye baths and wet finishing. WTRLSS instead bonds colour directly into fibres in a single pass, with no subsequent washing or wet treatments. Wash effects, fades and design details are created digitally and applied to woven fabric before cutting and sewing.

Removing bulk water dependency has a sourcing consequence: production can relocate closer to end markets. For Triarchy, the technology enabled denim manufacturing in Los Angeles again — an early data point for brands weighing nearshoring against Asian wet-processing capacity.

The collection itself demonstrates the format's flexibility. Vintage indigo and black washes sit alongside a photographic cowhide pattern, applied to matching jeans and a jacket. All three finishes came from the same base fabric.

Triarchy intends to move all production to WTRLSS technology in future — an intention, not yet a confirmed transition.

"From the start, we set out to create a fundamentally cleaner and more efficient way to make denim," said Dustin White, co-founder and CEO of WTRLSS. "This collection with Triarchy brings that ambition to life, turning our technology into finished products that consumers can buy, wear and experience for themselves."

Adam Taubenfligel, co-founder and creative director of Triarchy, added: "WTRLSS has fundamentally reimagined how denim can be made, and Triarchy saw an opportunity to bring that technology out of development and into production."

What does the ingredient-brand move signal?

The launch also marks WTRLSS's debut as an ingredient brand. Each garment carries WTRLSS branding and dedicated product details identifying the technology used — a licensing and labelling model familiar from performance fibre markets, now applied to dyeing.

Scale capacity is the open question. The commercial launch follows a partnership announced in August with Ha-Meem Group, one of the world's largest denim manufacturers and a supplier to Levi's, Gap and H&M, for a commercial production pilot. WTRLSS says it is working with other brands on collections, with further commercial orders already underway.

The company operates from US headquarters in Los Angeles and European headquarters in Basel, Switzerland. If the Ha-Meem pilot converts to volume production, WTRLSS moves from boutique LA runs toward mainstream denim supply chains — the test buyers will watch next.