Verneek, the New York-based enterprise AI firm whose anchor partner is Nordstrom, plans to open its first European office in Luxembourg — its first physical presence outside the United States.

The company confirmed the plan in a statement, but stressed the move remains subject to final agreements. It disclosed no opening date and no staffing numbers. That positions the announcement as an intention rather than a signed deal, and sourcing and IT leaders evaluating the vendor should treat timelines as unconfirmed.

Why Luxembourg?

Company officials pointed to four criteria behind the site selection:

• Central location within Europe
• A multilingual business and technology community
• Connectivity to major markets
• Luxembourg's active role in shaping and implementing EU-wide policies

The last point matters for retail and wholesale clients wrestling with EU data and AI regulation. Locating in a jurisdiction that helps shape those rules could shorten compliance lead times for deployments touching European consumer data.

Luc Decker, consul general of Luxembourg in New York, endorsed the move: "Verneek's intention to establish its first European office in Luxembourg represents an opportunity to build local expertise and help European businesses put artificial intelligence to practical use. We look forward to supporting Verneek's founders as they work to establish the company's presence in Europe."

What does the technology actually cover?

Verneek describes itself as AI-native and domain-specific — not a legacy software vendor migrating to AI, and not a general-purpose large language model. It builds vertically integrated custom solutions from enterprise data for both front- and back-office operations. Deployment areas run from supply chain and merchandise planning to marketing, store operations, customer care, and e-commerce search and discovery.

CEO Dr. Nasrin Mostafazzadeh — who founded the company five years ago with her husband, Dr. Omid Bakhshandeh; both hold Ph.D.s in dialogue-agent research — framed the market opportunity in employment terms.

"Retail and wholesale together are Europe's largest private-sector employer. Companies across the sector face mounting operational headwinds — the kinds of challenges our AI-native operating platform is designed to address," she said. "We are excited to support our European retail partners more closely as we work to establish our first European office."

She added that the expansion gives Verneek "a strong foundation for global growth and advances our mission to help Europe's consumer enterprises grow their top line, optimize their bottom line and delight shoppers, as we have done for years in the U.S."

Who is behind the company — and who is buying?

Mostafazadeh and Bakhshandeh hold majority ownership. Among the minority shareholders is Geoffroy van Raemdonck, CEO of the Exemplar Luxury Group, which operates Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman — a governance detail worth noting given the group's own technology consolidation moves.

On the client side, officials named Nordstrom as an "anchor partner" and said several other clients exist but will be disclosed later. Verneek claims its technology currently supports tens of millions of consumers and several hundred thousand employees across its customer base — figures the company did not break out by client or independently verify.

What should buyers take from the announcement?

For European retailers and wholesalers, the entry signals one more US-native vendor competing for supply-chain, planning and store-operations AI work with local delivery capacity to come. For now, capacity in Europe is zero until the Luxembourg office opens, and the company has published no certified timelines, headcount or client references beyond Nordstrom. The stated commercial claims — productivity gains, faster decision-making, deeper personalization — remain marketing assertions until named European deployments emerge. Verneek says it will disclose additional clients in the future, and that is the milestone that will test whether its US track record converts into European orders.