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Swatch card No. SW-1089 · cut November 9, 2026

Brands & Retail BusinessMill spec card

Rick Owens Reunites With Adidas on Springblade Footwear at $590

Rick Owens' latest Adidas collab drops November 17 at $590–$850, pairing springblade soles with inflatable apparel. Retail production is confirmed.

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Spec notes

  1. Rick Owens x Adidas footwear launches November 17 at adidas.com, rickowens.eu and select retailers.
  2. Springblade shoes are priced from $590 to $850.
  3. The shoes debuted in June at the spring 2027 runway show.
  4. Inflatable fan-driven jackets and bodysuits from the collection will be produced for retail sale.
“It’s Always About Me and What I Need or What I Want to See Out in the World”: Rick Owens on Reuniting With Adidas
Chip 01 · SW-1089“It’s Always About Me and What I Need or What I Want to See Out in the World”: Rick Owens on Reuniting With Adidas — AS_Photography / pixabay

Rick Owens will release his latest Adidas collaboration on November 17, with springblade-based footwear priced from $590 to $850. The products go on sale at adidas.com, rickowens.eu and select retailers. The launch marks another chapter in Owens' off-and-on partnership with the German sportswear group.

The footwear lineup applies Adidas' springblade technology — a series of blades set into the sole — to a gaiter-style boot and a runner. Owens first revealed the shoes in June, during his runway show for the spring 2027 collection. The designs borrow from his existing "Taco" series, which folds a single piece of fabric over the foot to create a deflated, crumpled volume. "The crumpled volume feels careless and opulent at the same time," Owens said.

Why did Owens return to Adidas?

The designer frames the deal in blunt commercial terms: filling a gap in his own brand's product offer. Many of his staff and customers already run, and Owens noticed them wearing competitor-branded trainers.

"So when I see them suit up and put on a branded trainer that's not ours, it just feels like, 'oh, we've got a hole.' I mean, this is the hole that we need to fill," Owens said.

He named access to Adidas' sole technology as the core motivation. "Having the opportunity to use somebody else's technology—when they're the best at what they do—and to be able to make runners … and to be able to get my team out of their other branded sneakers and into ours, that was my motivation," Owens said. "And we're able to do it in a way that everybody can engage."

What does the full collaboration include?

The footwear is only part of the deal. The wider collection spans ready-to-wear:

  • Hooded capes
  • Tracksuit pants in lean and oversized silhouettes
  • Sharp-shouldered sleeveless tunics
  • Jackets and bodysuits inflated by internal fans

The inflatable garments draw on archived Adidas work with air-filled apparel, which Owens dates to roughly two decades ago and links to longer-standing use by Japanese workers. He found the technique in the Adidas archive and judged it timely.

Unlike many runway-only concepts, the inflated pieces will be produced for retail. "I never wanted my runways to be an impossible dream," Owens said, adding: "I want to be able to make stuff that people can have access to, and that is part of their everyday lives … it's for sale."

Owens also cited sustainability logic behind the inflatable looks. He aims to stage impactful shows without building disposable sets. "I always think about how can I do a runway show that is impactful without being wasteful," he said. "Without building sets that are going to be knocked down and thrown away. That's wasteful."

What comes next?

Despite his own skepticism about the collaboration boom — "If I see another collab, I'm going to roll my eyes until I fall over," he said — Owens plans to extend the Adidas partnership into training footwear. His stated next step is "a good workout gym shoe. Super light and flat." Owens, who says he personally wears platforms rather than sneakers, positioned the move as filling another product gap rather than chasing trend exposure. The November 17 release will show whether the $590-to-$850 price points hold at retail.

via vogue.com (Source)

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Marcus Bennett

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Senior reporter covering money, funding and market shifts around fashion industry as a trade and business at The Fabric Brief.

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