E.L.V. Denim and Sanderson Launch 12-Piece Upcycled Capsule

E.L.V. Denim has launched a 12-piece capsule with Sanderson Design Group, priced from 395 pounds for jeans to 1,250 pounds for a dress, marking the first fruit of a three-year partnership between the two London-based companies.

The collection, called Sanderson of London x E.L.V. Denim, is a limited-edition line that fuses fashion and interiors textiles. It is selling at stores including Liberty, Lane Crawford and on the E.L.V. website.

What goes into the garments?

Every piece combines two waste streams. The clothing uses 100 percent upcycled, post-consumer waste denim sourced by E.L.V., plus surplus, patterned textiles drawn from Sanderson's current portfolio and its archive. E.L.V. manufactured the pieces in east London.

Anna Foster, founder and creative director of E.L.V., created each piece by hand. She categorized the home fabrics by their feel, matching their density, thickness, patterns and textures to the denim.

Foster said she loved breathing new life into bolts and off cuts that Sanderson had previously considered unusable. "It was quite amazing what we found," she said. She recalled that one floral print "had a whole chunk of color missing. It was flower, flower, flower — and then a white bit in the middle."

Why denim and interiors fabrics?

Foster argued the two material families are a natural match. "Denim is such a workwear fabric, it has quite a thick density, and is hard-wearing," she said. "We were able to pair it with thinner, curtain fabrics, finely woven cotton ones, and others with heavy embroidery."

The capsule features new designs alongside reworked E.L.V. classics and bestsellers. These include:

• the Freya and Audrey jeans
• the Harvard skirt
• the Kara bomber jacket

How did the deal come together?

Lisa Montague, chief executive officer of Sanderson, said the two companies "share a deep commitment to homegrown craft, responsible manufacturing and meaningful initiatives."

Foster and Montague first met when E.L.V. was selected for the Walpole Brands of Tomorrow 2025 cohort. They developed the idea for the collection during a mentoring program for the cohort's brands.

Is this a one-off for Sanderson?

Sanderson Design Group designs, manufactures and markets wallpapers, fabrics and paints as a luxury interior furnishings company. It operates six brands: Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke and Scion.

Although the clothing capsule with E.L.V. is a first for the group, Sanderson is no stranger to designer collaborations. It has previously worked with Giles Deacon and Henry Holland on full fabric and wallpaper collections.

For sourcing professionals, the deal demonstrates a licensing-adjacent model in which one partner's deadstock and archive materials supply feed for another's upcycled production, with manufacturing kept onshore in east London. The three-year term signals further joint drops beyond this initial capsule.