Anya Hindmarch Opens Palm Beach Pop-up at The Royal Poinciana Plaza

Anya Hindmarch opens a holiday-themed pop-up at The Royal Poinciana Plaza in Palm Beach, Fla., on Friday, running until the end of March. The move marks the brand's third U.S. location under its Gifting Agency concept, following openings at Country Mart in Brentwood and Marin, Calif., which the brand described as successful.

For sourcing and retail executives, the model matters as much as the merchandising. Founder Anya Hindmarch framed the U.S. expansion not as a traditional store rollout but as a partnership-led channel strategy, built on short-term, high-touch formats placed where the customer already shops.

What is the retail strategy behind the pop-up?

Hindmarch said her U.S. push rests on "targeted partnerships with like-minded creative partners. We want to be able to go where our customer is, to get to know her well and to respond to what she wants."

She called the approach "a more dynamic and challenging strategy than a traditional store rollout, but also more rewarding." The Palm Beach pop-up, like the California stores before it, pairs a curated assortment with on-site personalization — craftspeople will hand-customize bags and accessories during the run.

The format limits fixed-cost exposure while testing demand in an affluent market. It also builds a services layer — bespoke personalization — that pure wholesale channels cannot replicate.

Who owns the location, and what does it hold?

WS Development owns and operates The Royal Poinciana Plaza. The property, designed by architect John Volk and built in the late 1950s, holds 192,000 square feet of luxury retail space, sprawling gardens and two courtyards, and remains a landmark retail destination.

WS owns, operates and leases more than 100 properties and ranks among the largest privately owned development firms in the U.S.

Samantha David, president of WS Development, said: "I don't think I've ever coveted something more than the Anya Hindmarch bag that my mother bought when I was a little girl. I remember thinking it was both the coolest and most beautiful thing I'd ever seen."

She added: "I still feel that way every time I walk into her store. She has created a world that is equal parts quality and magic. I couldn't be happier to welcome her and all of her joy to The Royal."

What product will the pop-up carry?

The assortment spans several of the brand's collections:

• Bespoke, mainline, travel and life collections
• A "sunshine-ready" raffia collection positioned for the Florida climate
• Anya Travel accessories
• Anya Life, the brand's lifestyle pieces for the home
• Signature styles from the Mortimer and Neeson bag families
• Animated accessories done in collaboration with Coca-Cola, Pringles and the Peanuts cartoons

The store design mirrors the California locations: burgundy red, pink and white palette, cursive script and heritage typography, nostalgic details and what the brand calls "personal white glove service."

Hindmarch said the pop-up theme comes from her "passion for gifting and for sharing something that is just right, or nods to an in-joke or something that brings back a private memory." She positioned the stores as "places of inspiration" — from one-of-a-kind bespoke pieces for hard-to-shop-for recipients to items "for those in need of sleep, a hug, a break, a holiday or spoiling."

What comes next?

The Palm Beach run closes at the end of March, giving the brand roughly four months of trading data in a third U.S. market. If the Gifting Agency format continues to perform, expect further targeted partnerships — and a possible decision on permanent U.S. retail presence.