Twillory Enters Womenswear With 30 Styles, Suits Priced at $584

Twillory will launch a 30-style womenswear collection on Friday, marking the direct-to-consumer brand's first move beyond menswear since its 2014 founding.

The lineup spans button-down shirts, dresses, knitwear, trousers, blazers and a lounge set, all built on the company's proprietary performance fabrics: T-Air, Gravity and Hybrid Wool. Pricing is set at $195 for pants, $85 for sweaters, $275 for dresses, $389 for blazers and $584 for suits. The range sells online and at the company's Cedarhurst, N.Y. store.

Why womenswear, and why now?

Cofounder Eli Blumstein said customer demand drove the decision. "Our number-one request was from women asking when we were going to do something for them," he said, adding that his wife began taking his blazers and styling them her own way — a signal the team read as a commercial opening.

Twillory started in 2014 selling dress shirts, then moved into machine-washable tailored clothing. After the pandemic, it added washable performance suits, the mesh-fabric Air suit, the lightweight Gravity fabric and performance linen styles. That fabric pipeline now underpins the women's line.

"When we started Twillory, we were making high-end fine tailored dress shirts," Blumstein said. "What we learned over time was there's a way to earn your way into a man's closet, and that is through overdelivering on functionality and performance features."

The product thesis is consistent: tailored pieces that skip dry cleaning, resist wrinkles and fit in a carry-on — now aimed at women who, in Blumstein's words, want to look sharp in "high-powered meetings" without the upkeep burden.

Who designed it, and what does the channel look like?

Janet Goldschmidt — wife of cofounder Richard Goldschmidt and an interior designer — designed the collection with Marianna Gonzalez. Goldschmidt described the brief as translating Milan runway silhouettes into workday wardrobes with performance practicality.

Gonzalez framed the range around versatility. "I wanted the Twillory women's line to be effortlessly polished, feminine and functional," she said. "The goal was to bring Twillory's signature performance fabrics into a modern women's wardrobe, creating pieces that transition seamlessly from work to travel and everything in between."

Retail distribution is expanding alongside the launch. Twillory operates stores in Cedarhurst, N.Y. and Toms River, N.J. A third location in Midwood, Brooklyn is at the lease-finalization stage and will carry what Blumstein called "a big, beautiful women's department." The Brooklyn store is the first opened after the collection was conceived, and the company is planning it women's-first — a channel signal that the category is not a side bet.

How big can the category get?

Blumstein declined to give a revenue target but set a high internal bar. "If the women's department outshines the men's, we'll be thrilled," he said. "We know there's a place in the market for this."

The company commits to continuous fabric and trend development for the line, keeping the washable, travel-ready functionality as its differentiator. Blumstein said the team will keep bringing new pieces that stay current while preserving ease of wear.

For sourcing and merchandising teams, the launch extends a proven fabric platform into a new category at accessible price points — with the Brooklyn lease signaling that Twillory expects the women's business to scale quickly if early sell-through confirms the demand.