ReplyAll Banks Rs 9.7 Crore to Fund Fabric R&D and Retail Push

Bengaluru performance wear brand ReplyAll has raised Rs 9.7 crore in a round led by Sadev Ventures and Atom XVII, money it intends to spend on fabric research rather than pure marketing scale. The figure sits slightly below the Rs 10.7 crore cited in the company's announcement headline — a gap ReplyAll has not explained. The deal closed less than a year after the startup's first institutional cheque.

The cap table now includes several new names alongside the leads. Participants were:

• ISV, represented by Jivraj Singh Sachar
• Long View Ventures
• Existing investors Sparrow and Antler
• An unnamed group of angel investors

The company did not disclose valuations, per-investor cheque sizes or board composition. That omission matters for a brand two raises into its life.

Where will the money go?

ReplyAll plans to direct the capital into four buckets: fabric research and development, product design, new product categories, and expansion of retail presence and community. No timeline accompanies any of these plans. The company has not said how the spend splits across the four, nor whether retail expansion means owned stores or marketplace distribution.

Alongside the funding, the company appointed Harmind Singh as co-founder and chief marketing officer. Singh will run brand, marketing, creative and product design, working with founder and CEO Rushabh Sanghavi on product development, design direction and brand strategy. Singh brings roughly two decades in design, branding and consumer technology, with senior creative roles at PhonePe, BookMyShow and Uber. Granting a co-founder title at CMO hire is unusual; ReplyAll did not disclose whether equity accompanied it.

What is the product behind the pitch?

Sanghavi founded ReplyAll in 2025, giving it one of the shortest track records a funding announcement can carry. He has more than 15 years building consumer brands in India and Australia, including senior roles at Urban Ladder and Flipkart, plus Australian furniture brand Brosa. He holds an MBA from the Institute of Management Technology, Ghaziabad.

The brand targets consumers whose days mix work, travel, exercise and social activity. Its approach is materials-first: garments are built around specialised fabrics intended to perform across settings, not designed for a single occasion. The range spans polos, T-shirts, pants, shorts, joggers, jackets and overshirts across workwear, travel wear, workout wear, loungewear and padel categories. Prices run from roughly Rs 1,190 to Rs 4,799.

Can eight fabric platforms carry a premium?

ReplyAll has developed eight fabric platforms, with two central to its initial line. Temperform, used in the Coolest Tee, is designed to manage heat. Flexknit provides stretch and wrinkle resistance in trousers. Both claims are design intent, not published test data — the company has not released lab results, certifications or supplier names behind either platform.

For sourcing professionals, the relevant signals are the commitment of fresh capital to fabric R&D and the addition of a design-heavy executive team. What remains unverified is manufacturing capacity, vendor base and whether the R&D budget produces defensible intellectual property or marketing vocabulary.

The company has not stated when the next round or the first retail expansion milestone is expected.