Swatch card No. SW-6201 · cut October 10, 2026

Brands & Retail BusinessMill spec card

Hugo Boss Appoints Ivica Maric CFO and COO from 1 October

Hugo Boss names 19-year veteran Ivica Maric CFO and COO from 1 October, as Yves Müller exits and Frasers Group pushes toward majority ownership.

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Brands & Retail Business
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455 words

Spec notes

  1. Ivica Maric becomes CFO and COO of Hugo Boss effective 1 October 2025 succession date set by the company.
  2. Yves Müller joined as CFO in December 2017 and expanded his remit to operations in May 2022.
  3. Maric has been with Hugo Boss since 2005, becoming SVP controlling in 2012 and EVP business operations in 2023.
  4. Frasers Group plans to raise its Hugo Boss stake from 47.89% to a majority shareholding.
  5. Frasers CEO Michael Murray takes the supervisory board chairmanship as Stephan Sturm steps down.

Hugo Boss will hand its finance and operations brief to Ivica Maric effective 1 October, as incumbent Yves Müller steps down from the managing board during a period of shareholder upheaval that has already delivered the chairmanship to Frasers Group CEO Michael Murray.

Maric, currently executive vice president of business operations, takes over a remit that spans finance, IT, logistics, production, procurement and purchasing — a consolidation that puts cost-critical sourcing and supply-chain functions under one board member.

Who is the incoming executive?

Maric is a Hugo Boss veteran, not an external hire. He joined the Metzingen-based group in 2005 and has held a series of management roles in controlling and accounting. He became senior vice president controlling in 2012, took responsibility for business operations in 2022 and was promoted to executive vice president business operations in 2023.

His two-decade tenure in financial control and operations suggests continuity rather than a strategic reset for the group's procurement, production and logistics setup.

Müller first joined Hugo Boss as CFO in December 2017. He served as spokesperson of the managing board between July 2020 and May 2021, and in May 2022 expanded his remit to include operations — covering IT, logistics, production, procurement and purchasing.

What did the CEO say?

CEO Daniel Grieder credited Müller with anchoring the group's recent strategy execution.

"Yves Müller has played a decisive role in the successful implementation of CLAIM 5 and made an important contribution to the financial and operational strength Hugo Boss has today," Grieder said.

"On behalf of the Managing Board, I would like to sincerely thank Yves and wish him all the best for the future. At the same time, I look forward to continuing our good collaboration with Ivica Maric in his new role."

Why does the timing matter?

Müller's departure does not come in a vacuum. It coincides with financial and shareholder turbulence at Hugo Boss.

Frasers Group announced plans this month to raise its stake in Hugo Boss from 47.89% to a majority shareholding. Under that pressure, Stephan Sturm agreed to step down from the supervisory board, handing the chairmanship to Frasers CEO Michael Murray in what the company framed as an orderly transition.

For vendors and sourcing partners, the combination is significant: a new board member for finance and operations, a majority shareholder in charge of the supervisory board, and an unchanged CEO who publicly backs continuity with Maric.

No changes to the operating structure, supplier base or CLAIM 5 strategy were announced alongside the appointment. Maric's first months in the role, starting 1 October, will show whether Frasers' tightening grip translates into margin targets, cost pressure or supply-chain directives for the group's vendor network.

via Just Style (Source)

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Elena Vasquez

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News editor covering business strategy at The Fabric Brief.

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