Celine Enters Lyst Top 10 as Reebok Collab Sells Through at $850

Celine entered the Lyst Index top 10 for the first time, landing at number 10 in the third quarter of 2026 on the strength of a licensing-style sneaker partnership with Reebok and a 62 percent year-on-year jump in demand for its menswear.

The ranking, released in the third-quarter Lyst Index (a quarterly tracker of brand and product search and engagement momentum), marks a five-place climb for the LVMH-owned house. Lyst attributed the move to three factors: the Reebok tie-up, the men's spring 2027 show, and the September womenswear show in Paris plus the L'Été (summer) collection launch.

The timing is not accidental. The index dropped one day after Michael Rider, Celine's creative director, received the 2026 WWD Honor for Menswear Designer of the Year at the WWD Honors gala held at Cipriani South Street in Manhattan.

What does the Reebok deal actually consist of?

The centerpiece is the Celine/Reebok Freestyle Lo, a lambskin leather version of the classic Reebok Freestyle. It debuted on the June runway in the men's show and reached market in September. Product scarcity is real, not manufactured narrative: certain sizes and colorways sold out quickly, according to the report.

The sneaker comes in eight colorways: Optic White, Black, Butter, Beige, Peanut, Dark Brown, Oxblood and Fluo Red. The tie-up also includes a distressed "Alldayeveryday" version in Optic White, priced at $850, finished with a deliberate "worn-out effect."

Rider defended the weathered treatment. "There's something strange to me about a brand-new shoe," he said backstage after the spring 2027 men's show. The designer made his runway debut as Celine creative director in July 2025, staging a show between Paris men's fashion week and Paris Couture Week.

The Freestyle Lo took the number three position on Lyst's hottest products list for the quarter — a concrete sell-through signal rather than a marketing claim, though Lyst's methodology measures search and engagement, not audited revenue.

Is the menswear growth confirmed?

Lyst cites the 62 percent figure as its own demand measurement for Celine menswear, year-on-year. Independent sales data from LVMH is not broken out for the brand, so the number reflects search-side momentum rather than reported revenue.

The critical reception of Rider's spring 2027 men's collection supports the demand story. WWD's Miles Socha wrote: "His look for Celine is not quite preppy, not quite bohemian, not quite rocker, not quite nerd, not quite Goth, not quite minimalism and not quite off-duty ballet dancer. It had elements of all of those tribes, but it was the result of something greater than styling, because individual garments and details would also grab your attention."

That ambiguity cuts both ways. Socha noted the newness is hard to pin down — useful for buzz, harder to replicate as a repeatable product formula across seasons.

How does footwear fare across the index?

Footwear dominated the third-quarter hottest products list beyond the Celine/Reebok entry:

• Vans Premium Authentic sneaker
• Chanel ballet flats
• Celine/Reebok Freestyle Lo, at number three

The mix marks a shift from the second quarter of 2026, when jelly shoes and thong sandals ranked among the index's hottest products.

What to watch

For sourcing and licensing professionals, the Celine/Reebok model shows a luxury house converting a mass-market athletic silhouette into an $850-plus product with constrained supply. Rider's first full year of runway influence, plus a second Reebok drop cycle, will test whether the third-quarter ranking is a spike or a sustained position.